Our mission

At Flowstate, our mission is to revolutionize the way people experience action sports — whether it's surfing, snowboarding, skiing, or beyond — by seamlessly integrating cutting-edge technology with the passion of the community. We're dedicated to empowering athletes, coaches, and operators with advanced analytics, intuitive tools, and personalized insights that elevate performance, progression, and connection to the moment. Born from within the sports we serve, we're building the ultimate platform to capture, enhance, and share every run, ride, or trick — helping everyone find their flow, wherever they play.

Behind Flowstate is a crew of riders, from stoked beginners to seasoned pros, united by a deep love for the sports we live and breathe. We bring serious software engineering muscle, paired with years of experience in high-end video production and live events. It's this mix of passion and expertise that fuels our drive to create next-level experiences — in the mountains, in the water, and everywhere in between.

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Uptime
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Surfing

Our Founders

United by a shared passion for surfing and technology, our founders bring together powerful, complementary skills to push the boundaries of what’s possible in the surf world.

  • Luke Wallace

    Luke Wallace, CEO

    Luke, a surf enthusiast since childhood in the Australian Boardriders Club, worked in PR, media, and marketing for 10 years. He later transitioned to consulting for Zendesk, honing his skills in customer experience solutions. Recognizing a need in the wave pool and surfing community, he saw an opportunity to make a difference.

  • Ben Robertson

    Ben Robertson, COO

    With 20+ years in events and entertainment, Ben founded Design&Deliver Event Production in 2011. He's worked extensively with blue chip clients such as Victoria Racing Club, Essendon Football Club, Myer, Victoria University, RMIT University and Zero Latency VR. Ben ensures top-notch onsite infrastructure, operations, and tech support for quality video capture in any condition.

  • Mike Mortimer

    Mike Mortimer, CPO

    Mike is a data-driven product leader with extensive experience in the tech software industry, including AI product expertise. He's led product at companies like Mr Yum, as well as customer service giant Zendesk where Mike, Chris and Luke met.

  • Chris Hausler

    Chris Hausler, CTO

    Chris is passionate about software, product, customers and all things AI. Prior to Flowstate, Chris founded and led the AI group at Zendesk, overseeing its growth to a global team of 80. He holds a PhD in Machine Learning and has been doing all things deep learning since way before it was cool.

Have we caught your attention?
Enquire now.

Chat with us to learn more about how Flowstate can help you capture, analyze, and share your action sports experiences. Whether you're a pro athlete, casual enthusiast, coach, club, or part of a venue, our team is here to answer your questions