Our mission

At Flowstate, our mission is to revolutionize the surfing experience wherever it takes place—whether in wave parks or in the ocean—by seamlessly integrating cutting-edge technology with the passion of the surf community. We are dedicated to empowering surfers and operators alike with advanced analytics, intuitive tools, and personalized insights that enhance performance, enjoyment, and connection to the waves. Born from surfers, for surfers, we strive to create the ultimate surfing experience, driving innovation and helping every surfer find their flow, no matter where they ride.

Behind Flowstate is a crew of surfers, from stoked beginners to seasoned pros, all sharing a deep passion for the waves. We've got serious chops in software development, mixed with tons of experience in events and high-end video production, which lets us deliver killer solutions for surfers and wave parks. We're all about pushing the limits, creating stoke, and making sure every experience—whether in the water or behind the scenes—is next-level.

Waves analysed
5,489,510
Happy surfers
310,000+
Uptime
99.99%
Surfing

Our Founders

United by a shared passion for surfing and technology, our founders bring together powerful, complementary skills to push the boundaries of what’s possible in the surf world.

  • Luke Wallace

    Luke Wallace, CEO

    Luke, a surf enthusiast since childhood in the Australian Boardriders Club, worked in PR, media, and marketing for 10 years. He later transitioned to consulting for Zendesk, honing his skills in customer experience solutions. Recognizing a need in the wave pool and surfing community, he saw an opportunity to make a difference.

  • Ben Robertson

    Ben Robertson, COO

    With 20+ years in events and entertainment, Ben founded Design&Deliver Event Production in 2011. He's worked extensively with blue chip clients such as Victoria Racing Club, Essendon Football Club, Myer, Victoria University, RMIT University and Zero Latency VR. Ben ensures top-notch onsite infrastructure, operations, and tech support for quality video capture in any condition.

  • Mike Mortimer

    Mike Mortimer, CPO

    Mike is a data-driven product leader with extensive experience in the tech software industry, including AI product expertise. He's led product at companies like Mr Yum, as well as customer service giant Zendesk where Mike, Chris and Luke met.

  • Chris Hausler

    Chris Hausler, CTO

    Chris is passionate about software, product, customers and all things AI. Prior to Flowstate, Chris founded and led the AI group at Zendesk, overseeing its growth to a global team of 80. He holds a PhD in Machine Learning and has been doing all things deep learning since way before it was cool.

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